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Brewed Awakening Coffee Lounge

Nov 13, 2023 / Jillian Guinn

Brewed Awakening Coffee Lounge Opened in September 2023, Brewed Awakening Coffee Lounge has quickly become a local favorite. What started with the intention of fostering conversations over specialty drinks quickly became a creative upscale lounge, unlike any other in the Hub City.  This unique coffee lounge features fresh pressed juice, chef-prepared cuisine and a variety of drinks and lattes.  As the atmosphere is a priority, the shop offers an aesthetically pleasing vibe with the thoughtful inclusion of hand-crafted, hand-painted ceramic tile imported from Turkey displayed on their bar. More

Signature Stag

Sep 29, 2023 / Jillian Guinn

Signature Stag Natalie Huey, a Lubbock native and Texas Tech Alumni, aimed to fill a niche that needed attention and bring something unique to the world of men's fashion. With her passion, determination and her grandfather's entrepreneurial wisdom, she created Signature Stag, a store that changed how men shop for clothing and accessories. More

Pinkerton’s Distillery | The Art of Distillation

Sep 21, 2023 / Jillian Guinn

Pinkerton’s Distillery The Art of Distillation In the heart of Lubbock, Texas, Pinkerton's Distillery awaits those with a taste for exceptional spirits. Born from the passion and dedication of Lucas Pinkerton, Pinkerton’s Distillery is a testament to the art of distillation.  The Story Lucas, a Lubbock native and self-taught master distiller, embarked on his journey into the world of alcohol production at a young age, brewing his own beer as a teenager. More

The Matador

Sep 15, 2023 / Jillian Guinn

The Matador Founded in 2012 by Texas Tech alumni and Lubbock natives Stephanie and Steve Massengale, The Matador stands as a beacon of Red Raider pride in Lubbock, Texas. With two strategically located stores, The Matador has become a go-to destination for all things Texas Tech.   From Campus Design to The Matador While in college, Steve and his friends started a business selling t-shirts called Campus Design in 1992. More

Stephen Joseph, Inc.

Sep 12, 2023 / Jillian Guinn

Stephen Joseph, Inc. Headquartered in Lubbock, Texas, Stephen Joseph, Inc. is a wholesale company that has designed, produced and sold a wide variety of products for over 40 years. Their current brands, Stephen Joseph, Karma and Julie + Joe, are sold throughout the US, Canada and in more than 100 countries worldwide… and still counting! More


Sep 08, 2023 / Jillian Guinn

Piper In a world of constant change, Piper stands as a testament to the enduring power of passion, community and the belief that no matter the challenges, "It's all good." Located in Lubbock, Texas, Piper has become one of Lubbock’s most popular boutiques. Shara Konechney, the driving force behind Piper, developed the store from its humble beginnings as a Western boutique to a thriving retail destination offering everything from game day apparel and accessories, to professional wear and athleisure. More

Wild Honey Hats

Sep 05, 2023 / Jillian Guinn

Wild Honey Hats In a world full of mass-produced fashion, there's something truly special about shopping local and customizing your own wardrobe pieces. That's precisely what Wild Honey Hats offers - a full-service hat bar with a variety of hats and accessories, all at an affordable price.  In 2021, Brisai Amador found herself navigating the world of motherhood, juggling the demands of caring for her newborn all while yearning for a way to contribute to her family's income. More