Lubbock, often called the “Hub City,” offers an unmatched quality of life that attracts people from all over the world. With a below-average cost of living, short commute times, thriving industry and an ideal location for young families, Lubbock was not only named in the Top 5 Cities with the Best Work-Life Balance, but also ranked in the Top 10 Locations to Raise a Family.  

Getting anywhere in the city is a short drive away with an average commute of 15 minutes. The creative infrastructure design provides ease of access to an international airport. Between Lubbock Preston Smith International Airport, the BNSF railway and connection to five major highways, the “Hub City” has the means to foster imports and exports across the country and around the world. Additionally, the South Plains region is located in foreign trade zone 260, so Lubbock can confidently offer assurance when it comes to effectively handling increasing trade demands. 

With the continuous expansion of Lubbock’s industry, the workforce maintains steady growth to supply these needs and fill positions. The city makes investing in the future of the labor force a top priority through grants and partnerships with local companies and schools. Programs designed for all citizens from junior high through adulthood are available to provide the necessary training and skills required in the employment sector today. Recently, the Lubbock Economic Development Alliance partnered with the Austin Coding Academy to create the Lubbock Coding Academy, a training program offered to the community to learn coding skills through South Plains College. 

Students here are welcomed into one of the best cities they could be, as it offers high employment rates. Texas Tech University, Lubbock Christian University and South Plains College students are more likely to succeed since the average graduation rate for each school is nearly 60%. Additional resources including Texas Tech University Innovation Hub at Research Park and other higher education institutions and training programs are what make the “Hub City” a great option for those looking to relocate, expand their business or jumpstart their career upon graduation. In fact, USA Today named Lubbock in the Top 10 Best Cities for College Graduates.

Lubbockites aren’t just excelling inside the classroom and office. They win on the court, too. Across the city, red and black flags wave the double T in celebration of Coach Mark Adam’s success in leading the Texas Tech Men’s Basketball team to the Sweet Sixteen in March 2022. In the past year, athletic success has spanned across the city. The Lubbock Christian University Women’s Basketball team also won the National Championship! Come and find out what puts Lubbock at the top of their game.

As millennials have started making the move to Lubbock, the city has evolved into one of the most diverse economies in the state. From healthcare and technology, to agriculture and manufacturing, to education and retail, each avenue continues to place Lubbock, Texas as the “Hub City” of West Texas and Eastern New Mexico. With a level-1 trauma center that services a 250-mile radius, a tier-1 university and the thriving work sector, Lubbock services areas as far as Oklahoma, New Mexico and more.

By offering a variety of valuable opportunities, the population of the Lubbock metro area has also increased significantly over the past decade. Recently named as one of the fastest-growing mid-sized cities for economic growth potential, Lubbock proves to be a top destination to work and live.

When people move to the 806, they are welcomed into an inviting and inclusive environment for themselves and their families. As the 2018 Top 10 Best City to Raise a Family, parents are invited to immerse their family into the West Texas culture. Not only does the city boast a thriving entertainment scene, but residents also experience low cost of living and low real estate costs while simultaneously enjoying low taxes paired with an abundance of amenities.

 Whether residents are looking to tap into their Texas roots or celebrate eclectic international dining, Lubbock has it all. From nationally recognized barbecue like Evie Maes to world-class Latin like Cocina de La Sirena, each diverse range of flavor will be sure to satisfy your palate.

The Lone Star State may not be the first region that comes to mind when one thinks of wine. But, don’t skip on the Texas High Plains region. As the leading producer of Texas wine grapes, 90% are grown in the area. Taste the award-winning wines at any of our local wineries, including McPhearson Cellars, Burklee Hill Vineyards, Llano Estacado Winery, English Newsom Cellars at Caprock Winery and Pheasant Ridge Winery. 

An average of 265 days of sunshine per year and an arid climate make for the ideal circumstances to not only grow wine grapes but explore Lubbock’s backyard. The adventure seekers will be pleased to meet the expansive landscape that offers an abundance of outdoor activities. The West Texas flatland has more to offer than one would expect. Explore the adventure found within Ransom Canyon, Buffalo Springs Lake and Historic Dunbar Lake. Each of these options offer a thrilling selection of outdoor adventure from hiking and mountain biking, to stand-up paddleboarding.

The Lubbock Metro area offers all of the amenities, excitement and resources of a big city while simultaneously fostering the small-town feel families enjoy. Come and enjoy local and big-name talent at Lubbock’s newest state-of-the-art theater, The Buddy Holly Hall of Performing Arts and Sciences, opening in the fall of this year. While you are here, check out top-notch shopping and nationally recognized restaurants as well as local favorites. Our evolving culture is creating an environment where citizens want to live, work and play. As you decide to settle into our great city, join the thousands of others moving here yearly to create the prosperous community we enjoy today. Lubbock offers a uniquely larger-than-life lifestyle that continues to draw people in. 


Kenna Dowdle

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