The Hub City

Lubbock offers an enviable quality of life that attracts people from all over the world looking to trade the hustle of the big city of a slower-paced lifestyle while still enjoying all of the benefits of big-city resources. With a below-average cost of living, short commute times, thriving industry and an ideal location for young families, Lubbock was not only named in the Top 5 Cities with the Best Work-Life Balance but also ranked in the Top 10 Locations to Raise a Family.  

Getting anywhere in the city is a short drive away with an average commute of 15 minutes thanks to the creative infrastructure that makes up Loop 289 and the Marsha Sharpe Freeway. Interstate-27 also provides ease of access to an international airport. Between Lubbock Preston Smith International Airport, the BNSF railway and connection to five major highways, the Hub City is centrally located in the United States granting it the means to trade imports and exports across the country and around the world. The South Plains region is also located in foreign trade zone 260, so Lubbock can confidently offer assurance when it comes to effectively handling increasing trade demands. 

With the continuous expansion of Lubbock’s pillar industries including health care, education, agriculture, technology, manufacturing and distribution, the workforce maintains steady growth to supply these needs and fill positions. The city makes investing in the future of the labor force a top priority through grants and partnerships with local companies and regional schools. Programs designed for all citizens from junior high through adulthood are available to provide the necessary training and skills required in the employment sector today. 

Over 13,000 graduates per year are offered competitive opportunities due to the quality education earned here. Each individual entering the workforce is well-equipped with the skills needed to succeed. Texas Tech University, Lubbock Christian University and South Plains College students are more likely to land a job with the average graduation rate for each school being nearly 60%. Additional resources including Texas Tech University Innovation Hub at Research Park and other higher education institutions and training programs are what make the Hub City a great option for those looking to relocate, expand their business or jumpstart their career. In fact, USA Today named Lubbock in the Top 10 Best Cities for College Graduates.

As millennials have started making the move to Lubbock, the city has evolved into one of the most diverse economies in the state. From health care and technology to agriculture and manufacturing, to education and retail, each avenue continues to place Lubbock as the Hub City of West Texas and eastern New Mexico. With a Level-1 trauma center that services a 250-mile radius and a tier-1 university, Lubbock services areas as far as Oklahoma City and Albuquerque. 

By offering a variety of valuable opportunities, the population of the Lubbock metro area has also increased significantly over the past decade. Recently named as one of the fastest-growing mid-sized cities for economic growth potential, Lubbock proves to be a top destination to work and live.

When people move to the 806, they are welcomed into an inviting and inclusive environment for themselves and their families. Not only does the city boast a thriving entertainment scene, but residents also experience a low cost of living and low real estate costs while simultaneously enjoying low taxes paired with an abundance of amenities.

Whether residents are looking to tap into their Texas roots or celebrate eclectic international dining, Lubbock has it all. From nationally recognized barbecue like Evie Mae’s BBQ to world-class Latin cuisine like Cocina de La Sirena, the range of flavors will be sure to satisfy your palate.

The Lone Star State may not be the first region that comes to mind when one thinks of wine. As the leading producer of Texas wine grapes, 90% are grown in the area. Taste the award-winning wines at any of our local wineries, including McPhearson Cellars, Burklee Hill Vineyards, Llano Estacado Winery, and English Newsom Cellars.

An average of 265 days of sunshine per year and an arid climate make for the ideal circumstances to not only grow wine grapes but explore Lubbock’s backyard. The adventure seekers will be pleased to meet the expansive landscape that offers an abundance of outdoor activities. The West Texas flatland has more to offer than one would expect. Explore the adventure found within Ransom Canyon, Buffalo Springs Lake and Historic Dunbar Lake. Each offer a thrilling selection of outdoor adventure from hiking and mountain biking, to stand-up paddleboarding. Just over an hour north of the city, Caprock Canyon State Park and Trailway features over 90 miles of hiking trail and bison descendents from the original Charles Goodnight bison herd. Explore the wonder of the red rock at the state park!

The Lubbock Metro area offers all of the amenities, excitement and resources of a big city while simultaneously fostering the small-town feel families enjoy. Come and enjoy local and big-name talent at Lubbock’s world-class theater, The Buddy Holly Hall of Performing Arts and Sciences. Check out top-notch shopping and nationally recognized restaurants as well as local favorites. Our evolving culture is creating an environment where citizens want to live, work and play. As you decide to settle into our great city, join the thousands of others moving here yearly to create the prosperous community we enjoy every day. Lubbock offers a uniquely Texas-sized, larger-than-life lifestyle that continues to draw people in.

Everyday I hear about more and more people moving to Texas and I think Lubbock is becoming one of the top choices for those people.

Jason Cantu, Lubbock Apartment Association