The “Hub City” has long been recognized as a birthplace for original music, producing greats like Buddy Holly & The Crickets, Waylon Jennings, Mac Davis, Roy Orbison, Tanya Tucker and Natalie Maines of the Dixie Chicks. Today, Lubbock continues to launch some of the best musical talent and is home to a diverse music scene ranging from Classical and Country & Western to Bluegrass, Tejano and Rock ‘n’ Roll.

Lubbock’s vibrant art scene includes festivals, shows, performances and exhibitions throughout the year. From art galleries to music to dance, Lubbock’s art culture is thriving. In addition, the Lubbock area hosts numerous special events each year, including the National Cowboy Symposium & Celebration, Lubbock Arts Festival and Lubbock Music Fest.

Parks & Outdoors

With an average of 265 days of sunshine a year, there’s no reason to stay inside during your visit to Lubbock. Check out these outdoor areas – perfect for recreational activities.

Shopping & Dining

Lubbock’s unique shopping scene affords one-of-a-kind boutiques featuring the latest fashion trends, fresh ideas, charming gifts or distinctive home décor. If antiques or western wear is more your style, Lubbock has plenty of options, ensuring you’ll find just what you were looking for.

And with nearly 1,000 restaurants, Lubbock can please any taste. From down-home country dining to incredible dishes in a one-of-a-kind atmosphere, Lubbock’s culinary scene will satisfy any pallet. When you need a drink, Lubbock’s own microbrewery brews fresh beers and Lubbock’s wineries produce world-renowned wines.

Fun fact: Lubbock is home to five award-winning wineries and grows 80 percent of wine grapes for the state of Texas. Whether you’re in the mood for a savory red blend or a crisp Chardonnay, you’ll indulge all of your senses as you learn the process of winemaking from the experts themselves and marvel at the stunning architecture and vineyards right here on the South Plains.