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LBK Business Highlight


Home » LBK Business Highlight: Betenbough

Betenbough Companies started its journey in 1992 with a father-son duo who wanted to deliver quality, affordable homes to West Texas and honor God through their work. Today, Betenbough Companies, PBC, is employee-owned and has grown to include multiple brands, each with their own unique stories and distinct missions, united under one purpose – to reveal God and His Kingdom through their work in the marketplace.

The Betenbough Companies, PBC brands include:

Betenbough Homes (est. 1992)

Betenbough Homes was founded in 1992 when father and son, Ron and Rick Betenbough, teamed up to deliver quality homes at the most competitive price. The pair built 11 homes in Lubbock that inaugural year, launching a business built on providing home buyers with more home for less money, and an unparalleled home buying experience. Today, Betenbough Homes builds homes across West Texas in Amarillo, Lubbock, Midland and Odessa. To learn more about Betenbough Homes or schedule a VIP tour, visit 

Alcove Farms (est. 2016)

In a region where cotton is king, Alcove Farms is farming differently. Alcove Farms is the first farm within the city limits of Lubbock, Texas to adopt regenerative farming practices – producing farm-fresh eggs and hormone-free chicken while also restoring the land to what nature intended. Alcove Farms uses unique, regenerative farming processes where the farmers, chickens, and cows work in partnership with plants, sunlight, and water to create rich, nutrient-packed soil. Alcove Farms products are hormone-free, organically fed, non-soy, hand-processed, and hand-picked by our farmers. To learn more about Alcove Farms and to find out where to purchase their farm-fresh eggs and poultry, visit

The Willows Event Center (est. 2016)

The Willows Event Center is a unique oasis tucked away in the middle of Lubbock, Texas. Every part of the venue was planned with intentionality and purpose. The Willows Event Center offers a variety of elegant backdrops, full-service catering, and coordination options for weddings, corporate events, showers and celebrations. To walk through the Willows and start planning your next event, visit

Kingdom at Work (est. 2016)

Kingdom at Work is a movement that seeks to inspire, ignite and equip business leaders to advance God’s Kingdom through their work and influence in the marketplace. Kingdom at Work empowers leaders through films, 3-day Kingdom Leadership Workshops, 1-day events, and action groups to set the course for a new view of leadership — one of purpose beyond profit. To learn more about Kingdom at Work and join the movement, visit

Ninety-Two Bakery & Café (est. 2021)

Ninety-Two Bakery & Café, located in Lubbock, Texas, is a place crafted with intentionality and imagined after the third-place concept – a place you spend time between your first place (home) or your second place (work). Inspired by a French café, Ninety-Two is meant to be a dwelling place to connect, create, work, and be inspired while enjoying scratch-made breads, food and artisan coffee. To learn more about Ninety-Two Bakery & Café, visit

To learn more about Betenbough Companies, its brands, and career opportunities, visit

“With the relationship we have with TTU, it’s easy to do business here, you can get around, you don’t have to sit in traffic.”

Dan Pope
Former Mayor of Lubbock