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Cute, Trendy and Not so Spendy

with @abbyrosecases

Home » Cute, Trendy and Not so Spendy with @abbyrosecases

All great start-up stories begin with a garage and a dream. For Abigail Rosilier, owner and creator of abbyrose, this rings true. From an early age, Abby’s entrepreneurial spirit and innovative ideas drove her to find an outlet for her creativity. Today, she operates a family business that has been recognized by the Texas Tech University Innovation Hub. With plans for continued growth, Abby has created an online haven that offers a trendy array of phone cases, pop sockets, card holders, phone charms and other accessories to match.

Not only is Abby a savvy businesswoman with an eye for upcoming trends and strong strategy, but she is also a retired gymnast. During her junior and senior years of high school, Abby was homeschooled due to the rigorous practice schedule and competitions around the country. This allowed her the flexibility to launch her business via Instagram, @abbyrosecases, in April 2019 at seventeen years old. Her business in the fifth grade making and selling bracelets later turned into phone cases and other items in middle school.

Armed with her creativity and an extensive collection of phone cases from her junior high years, abbyrose ventured into the realm of sublimation phone cases. Due to the nature of her nation-wide gymnastics career, she was able to sell cases to other athletes from across the country and around the world.

Not only did her peers cast a wide net as her audience at competitions, but social media played a large role in the growth of her business as well. As a member of Gen Z, she understands just how essential social media is when starting a business. It provides a powerful platform for connection and expression, allowing her to reach a wide network of potential customers. Through her website, which came to life in October 2019, Abby dove headfirst into the world of business management, constantly learning and adapting as she grew.

However, fate had a different plan for abbyrose when COVID-19 shook the world and brought her gymnastics career to a halt. After saying goodbye to the sport that ultimately landed her as a collegiate athlete at Baylor University in Waco, Texas, she decided to transfer to Texas Tech University, where her sister attended at the time. It was then that she decided to channel all her energy into her blossoming business.

Around the same time, TikTok had garnered massive popularity, captivating millions with its short-form videos. Luckily for Abby, her twin sister had already amassed a substantial following on the platform. With her sister’s design skills and the family’s unwavering support, Abby’s enterprise took flight. A true family endeavor, Abby works alongside her sister, who serves as the primary designer, her brother, who handles all marketing and her parents who help with the website and other administrative responsibilities.

Abby’s journey at Texas Tech has been nothing short of transformative. The Innovation Hub became a catalyst for her business, pushing her to explore new avenues and seek exciting opportunities. She stumbled upon an entrepreneurship class that advertised a competition, coinciding perfectly with the launch of her innovative Rose Rack – a phone case rack akin to a jewelry display.

Not only did she place third place in the iLaunch competition, but she also had the opportunity to be one of the ten finalists in the coveted Accelerator Program. Today, her office resides within the Innovation Hub, surrounded by supportive mentors and her roommate, who helps curate content.

At abbyrose, creativity knows no bounds. With a diverse team of twelve talented designers, they draw inspiration from the seasons and holidays, creating designs that capture the essence of each occasion. Their keen eye and insight make it easy for them to predict which designs will resonate with their customers, ensuring that every product they offer is a true reflection of their community’s desires.

But what keeps Abbyrose on the cutting edge of trends? A key aspect of their success lies in their commitment to staying connected and involved. By closely following and engaging with small businesses and leveraging the power of social media, Abby seamlessly integrates herself into the ever-evolving landscape of fashion and style. Their dedication to being at the forefront of what’s current sets them apart and allows them to bring their customers fun, trendy cases and phone accessories.

As Abby’s graduation draws near, she finds herself uncertain of where the future will take her. Accepted into farmers markets in Lubbock, staying in Lubbock presents opportunity to explore the untapped potential of where her business may go.

The recently dropped LEDA collection features five Lubbock-themed cases with designs of lemons, a nod to the local favorite Chilton cocktail, boots, prairie dogs, bronc riders, and the catchy Desert Dweller. Prices range from $60 for the full collection or $18 per case. Order yours today at!

“The growth here has been consistent and I think you will find that Lubbock is a great place to be.”

Latrelle Joy
Lubbock Councilwoman