Nov 06, 2025 / Autumn Martinez
The Healthcare Hub of West Texas When people think of our world-class healthcare, their minds often go to major metros like Houston or Dallas. Yet in the heart of the South Plains, Lubbock has quietly become the medical lifeline for an entire region. More
Jun 30, 2025 / Autumn Martinez
Texas Invests in the Future Texas Invests in the Future: What the $20B Water Fund Means for Lubbock and the State In a historic move to secure the future of water access across Texas, Governor Greg Abbott signed into law the $20 billion Texas Water Fund, right here at SIMFLO in Lubbock, Texas. This unprecedented investment marks the single largest state-led commitment to water infrastructure in Texas history, and it couldn’t come at a more critical time. More
Jun 17, 2025 / Autumn Martinez
POV: It’s Time to Move to Lubbock,Texas PARADE OF HOMES EDITION There’s nothing like the Lubbock Parade of Homes to show off just how far your dollar can stretch in West Texas. We explored stunning builds at The Vineyards at Escondido Ranch, where craftsmanship meets affordability — and let’s just say, you might be ready to pack your bags. More
Apr 22, 2025 / Jillian Guinn
Newly Designated I-27 Segment Marks Major Milestone for Ports-to-Plains Corridor and West Texas Economy A major step forward for Texas infrastructure and economic growth was celebrated with the official designation of a 4.2-mile segment of U.S. 87 as part of Interstate 27 (I-27). More
Mar 31, 2025 / Autumn Martinez
things to do from 5-9 PM in lubbock, tx this week Let’s be real, what you do after work actually defines your quality of life. In Lubbock, your 5-9 can just be as fulfilling (and way more fun) than your 9-5. More
Mar 18, 2025 / Autumn Martinez
three Lubbock-Based Companies with Amazing Cultures to Send Your Resume To Three Lubbock-Based Companies with Amazing Cultures to Send Your Resume To Lubbock is home to a thriving business community with companies that offer great career opportunities, competitive benefits, and a strong workplace culture. If you're looking for a job in the Hub City, here are three Lubbock-based companies you should consider sending your resume to: 1. More
The Betenbough Companies' Story More than a homebuilder For more than three decades, Betenbough Homes has played a vital role in shaping the landscape of Lubbock. As one of the region’s leading homebuilders, their commitment to affordability, quality, and community has not only provided thousands of families with the opportunity to own a home but has also contributed to Lubbock’s economic growth and workforce development. More
Mar 05, 2025 / Autumn Martinez
Western Guide to Lubbock: Embracing the West Texas Spirit Lubbock is more than just a Texas town—it’s a city where western heritage thrives. From deep ranching roots to authentic western wear, top-ranked BBQ, lively saloons and a legendary music scene, the spirit of the West is alive here. More