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Advanced Graphix

Advanced Graphix: Elevating Brands and Building Community in Lubbock

In the heart of Lubbock, Texas, Advanced Graphix stands as a beacon for businesses seeking to enhance their brand visibility. Established in 1995 by founders Steve Massengale and David Postar, Advanced Graphix has evolved into a one-stop shop for custom-branded products. 

Diverse Services for Unique Branding Needs

Advanced Graphix offers an extensive array of services from screen printing and embroidery to heat transfer and more. Additionally, they excel in creating eye-catching signs, banners and vehicle wraps, providing businesses and events with the perfect promotional tools. The company’s commitment to quality is evident in its promo products, each meticulously customized with a company’s logo or message.

Crafting Excellence: The Production Process

Walking through the creation process of their typical products sheds light on the craftsmanship behind each item. Screen printing a t-shirt involves a multi-step process, from designing the graphic to preparing screens, mixing ink, printing, drying and inspecting the final product. Similarly, the embroidery process unfolds in seven steps, including design creation, digitization, material preparation, hooping, machine setup, embroidery and finishing touches.

Quality control is paramount in ensuring that each product meets the high standards set by Advanced Graphix. The dedication to precision and detail reflects their commitment to providing top-notch services to their clients.

Local Roots & Community Focus

Founder Steve Massengale, a Lubbock native and Texas Tech University Alumni, chose Lubbock for Advanced Graphix due to the vibrant presence of Texas Tech and other universities. 

“I have stayed in Lubbock because it is a great place to start and run a business,” Steve said. “One of the things I love most about Lubbock is how it manages to feel like a large city while still retaining a charming small-town atmosphere. It’s amazing how easy it is to get to know a lot of people here.” 

Their involvement in the local scene goes beyond business, fostering a sense of community and connection. Although the company doesn’t currently have any local collaborations, Steve expresses openness to working with other local businesses to help better the Lubbock community. 

Twenty-Five Years of Commitment 

With a quarter century in the industry, Advanced Graphix proudly remains locally owned and operated. 

“We have a long-standing history of 25 years in the industry, which is a testament to our commitment to providing quality service,” Steve said.  “We understand the unique needs of our community and are dedicated to the community of Lubbock. Overall, we believe that our experience, local knowledge and community involvement make us an excellent choice for anyone in need of our services.” 

Insights from Steve Massengale

Steve shares valuable advice for business owners and aspiring entrepreneurs in Lubbock, emphasizing thorough research into their business ideas and networking with other successful local business owners.

“As a business owner in Lubbock, Texas, I can say that the city has its fair share of pros and cons like anywhere else,” Steve said.  “However, one thing that remains consistent is the stable economy, which undoubtedly plays a crucial role in the longevity of any business.” 

Looking ahead, Advanced Graphix’s future goals revolve around continuous growth and the cultivation of strong relationships with both existing and new customers. Their future goals align with their core principles of quality service, community engagement and a steadfast commitment to the Lubbock business landscape.

In conclusion, Advanced Graphix’s story is not just about creating custom-branded products; it’s a tale of local roots, community focus and a commitment to excellence that has defined their success over the past 25 years. As they continue to thrive in Lubbock, Advanced Graphix exemplifies the spirit of entrepreneurship and community building. For more information about Advanced Graphix, visit their website at

To learn more about life and business in Lubbock, Texas, check out our other blogs at

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One of the things I love most about Lubbock is how it manages to feel like a large city while still retaining a charming small town atmosphere.

Steve Massengale