WELCOME TO LUBBOCK, TEXAS
As the 10th largest city in Texas, Lubbock is a vibrant, rapidly growing mid-sized metro with a regional population of nearly 364,000. Known as the “Hub City,” Lubbock serves as the economic and cultural center of a retail trade area of over 650,000 across the South Plains, connecting people and commerce through four major U.S. highways and Interstate 27. Home to Texas Tech University, a Tier One Carnegie-designated institution, three other higher educational institutions, and a community college, Lubbock’s transformation from an agriculture-focused economy to a diverse, knowledge-driven region is largely attributed to the university’s leadership. In addition to agriculture, education and health care, the local economy is now centered around manufacturing, technology, logistics, energy, and innovation, which together provide a thriving foundation for growth. With more than 16,000 college graduates entering the workforce each year, Lubbock remains a hotbed for talent.
Lubbock’s strong sense of community, affordability, and West Texas charm continue to attract a steady influx of new residents, students, and over 7 million visitors annually. As of the most recent census, the city’s population stands at 273,773, and Lubbock County is projected to experience 28% growth by 2060, reflecting a robust future. Strategically located in the heart of West Texas and positioned equidistant to both the East and West Coasts, Lubbock sits within a half-day’s drive of major markets, including Dallas-Fort Worth, Austin, San Antonio, Albuquerque, and Oklahoma City. This prime positioning along the Ports-to-Plains/Interstate 27 trade corridor provides Lubbock with direct access to key markets in the U.S., Mexico, and Canada, further reinforcing the city’s growing role as a vital center for manufacturing, logistics, and innovation in the Southwest. Lubbock Preston Smith International Airport (LBB) is a key asset for the city, with direct flights to Dallas-Fort Worth, Houston, Austin, Denver, Las Vegas and Phoenix.
In recent years, Lubbock’s tourism industry has seen significant growth, with visitation up to 24% over the past decade. Over the last five years, the city has experienced a 10% increase in retail sales and a notable growth in cultural and entertainment-based tourism, driven in part by Lubbock’s vibrant arts scene, local events, and the increasing prominence of its food and wine culture. This surge in visitors has created new investment opportunities, particularly in retail development downtown and in areas surrounding the city’s cultural hubs. The city combines its entrepreneurial spirit with modern momentum, making it one of the most promising and vibrant mid-sized metropolitan areas in Texas.
