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HHC Living | Elevating Luxury Living & Hospitality in Lubbock, Texas

Dec 08, 2023 / Jillian Guinn

HHC Living Elevating Luxury Living & Hospitality in Lubbock, TX HHC Living HHC Living, a distinguished luxury home goods retailer and interior design firm, has carved a unique niche in Lubbock, Texas. What began as an unintentional venture, has now grown into a thriving business that includes a team of four interior designers and a rapidly expanding retail division. More

Zap + Soul Collective: Crafting a Unique Jewelry Experience in Lubbock, Texas

Dec 06, 2023 / Jillian Guinn

Zap and Soul Collective Crafting a unique Jewelry Experience in Lubbock Zap + Soul Collective As the first permanent jewelry vendor in Lubbock, Zap + Soul Collective not only offers an array of traditional jewelry, including earrings and necklaces but also provides professional ear-piercing services and permanent jewelry, all under one roof. The brainchild of the dynamic husband and wife team, Patrick and Pamela Valdez, Zap + Soul Collective started as a pop-up business in January 2022. More

Odds & Ends

Dec 05, 2023 / Jillian Guinn

Odds and Ends Odds & Ends Started by Lubbock natives Makenzie and Raina Keneda, Odds & Ends is a family-owned business selling home décor, gifts, clothing and much more. Recently celebrating their seventh anniversary, this mother-daughter duo hopes to inspire people to make their house a home through their store and unique classes.  The Inception of Odds & Ends With a modest budget, Odds & Ends started small but has organically grown into a community staple, thanks to the vision of Makenzie and Raina.  “Growing up, I loved visiting small shops with my mom,” Mackenzie said. More

The Maj Boutique

Dec 04, 2023 / Jillian Guinn

The Maj Boutique \ The Maj Boutique Where the Only Buyers Remorse You Will Have is for the Stuff You Didn't Buy Started in 2019 by TTU Alumna Amy Grisham, The Maj Boutique is a whimsical, fashion-forward store. Amy encourages women to find their own unique, confident style by offering a variety of exclusive products from clothes to shoes, accessories and so much more.  Amy grew up in the Dallas area but while obtaining her degree in restaurant and hotel management from Texas Tech University, she knew she’d found a home in Lubbock. More

Signature Stag

Sep 29, 2023 / Jillian Guinn

Signature Stag Natalie Huey, a Lubbock native and Texas Tech Alumni, aimed to fill a niche that needed attention and bring something unique to the world of men's fashion. With her passion, determination and her grandfather's entrepreneurial wisdom, she created Signature Stag, a store that changed how men shop for clothing and accessories. More