Skilled Trade Institute

Connecting Talent with Opportunity in Lubbock 

In Lubbock, opportunity doesn’t always follow a traditional path, and the Skilled Trade Institute is proving that success can be built from the ground up. Formerly known as EL ROBI, the program continues to evolve, meeting workforce demands while staying rooted in its mission to serve the community. 

How It Started 

Founded in 2017 by Lubbock native Reggie Dial, EL ROBI (East Lubbock Resident Owned Business Initiative) was created with a clear purpose: to open doors for individuals in low- to moderate-income communities and second-chance individuals while addressing the growing demand for skilled trade professionals. 

Originally, the program followed a fast-paced, military-style “earn while you learn” model. Participants worked full-time during the day, typically 8 a.m. to 5 p.m., and attended classes in the evening over the course of six weeks. The goal was simple: provide immediate access to income while equipping students with foundational trade skills and workplace discipline. 

From the beginning, the program stood apart by blending technical training with life skills, creating a pathway for individuals who may not have seen themselves in traditional college or military routes. 

Measuring Success 

Over the years, the program has steadily grown its impact across Lubbock. Dozens of students move through it annually, entering fields like HVAC, plumbing, electrical, and welding industries that are essential to the region’s continued growth. 

But success isn’t just measured by job placement. It’s reflected in the confidence students build, the stability they gain, and the long-term careers they begin to shape. 

Strong partnerships with local employers have played a key role, ensuring students receive hands-on experience and exposure to real-world work environments. Collaboration with community organizations has further expanded the support system surrounding each participant. 

What It Is Today 

Today, the program is entering a new chapter—not just in structure, but in identity. 

Now called the Skilled Trade Institute, the name change reflects a broader vision and a clearer understanding of its purpose. While EL ROBI carried deep meaning and history, the new name better communicates the program’s mission and helps it stand out to both participants and industry partners. 

Alongside the rebrand, the program has evolved from its original six-week format into a more comprehensive eight-week structure designed to support long-term success. 

The updated program includes: 

• A “Ground Zero” introductory course to set expectations and build a strong foundation 

• Six weeks of hands-on, industry-based training 

• One week dedicated to OSHA certification, where students earn their 10-hour OSHA card 

• One week focused on financial literacy in partnership with UMB Bank 

In addition, weekly programming now incorporates career readiness training led by Goodwill, helping participants develop essential workplace skills such as communication, accountability, and professionalism. 

Another key shift: the program no longer places students directly into interviews. Instead, participants are encouraged to take ownership of their job search, building confidence, independence, and real-world readiness. 

This new model launched with an introductory class on April 20, with the first full cohort beginning May 4. 

Looking Ahead 

As the Skilled Trade Institute continues to grow, its mission remains the same: connecting talent with opportunity. With an expanded curriculum, stronger partnerships, and a renewed identity, the program is focused on preparing individuals not just for jobs, but for lasting careers. In a city like Lubbock, where growth and opportunity go hand in hand, the Skilled Trade Institute is helping ensure that progress is inclusive, workforce-driven, and built to last.