Home to six award-winning wineries, live music, a thriving business and arts community, Lubbock is home to entrepreneurs and entertainers, creators and catalysts of projects, of business, of progress. Lubbock is alive!

Lubbock is home to a thriving arts and culture scene. We sat down with Larry Simmons, co-owner of Tornado Gallery, for his thoughts on art and why he thinks opportunity is easier to create in Lubbock than it is to follow in other cities.

Local entrepreneurs are a driving force in the effort to revitalize downtown Lubbock. Owner of Jux-Ta-Posh, Kim Sparks, fell in love with Lubbock and now runs a successful home decor business in the heart of the “Hub City.” Hear what she has to say about the changes she’s seen downtown.

The Charles Adams Studio Project is a cornerstone of the Lubbock Arts District and sustains a working artist community. We stopped by their studios for an inside look.

The legacy of Buddy Holly lives on as Lubbock’s music scene continues to give rise to talented artists. Hear from some of the local musicians themselves as they discuss what makes the city and its sounds so special.

From concierge to fresh sushi each day to a coffee shop, Market Street is truly a unique shopping experience that originated right here in Lubbock.

Upon graduating from Texas Tech University, Lubbock native Bobby Cude moved to the metroplex to launch his IT career. Thirteen years later, he was burned out from driving 80 miles a day and trying to keep up with the big city’s aggressive work environment. On top of that, he was missing his kids’ recitals, plays, band practices, etc. That was when Bobby and his wife decided it was time for a change of pace. It was time to return home.

After deciding to pursue a career in the natural sciences, Calvin Clark chose to attend Texas Tech University because of its good reputation, exceptional academic center and outstanding medical facilities. Upon graduation from nursing school, Clark moved to Austin, continued his education and became a nurse practitioner. Five years later, Clark and his family felt a pull to come back to Lubbock.

Rey Carrasco, civil engineer and project manager for Kimley-Horn, moved to Lubbock to attend Texas Tech University. After graduating with a degree in engineering, Carrasco began his career working for the Texas Department of Transportation in Dallas.